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The playbook that leads you step-by-step through problem discovery and market validation, agile business planning, and release and launch of technology products based on the QuartzOpen Framework.

Turn Ideas Into Products (digital book)

  • The zip archive contains DRM-free versions of the book in ePub (for most readers), AZW (for Kindle), and PDF formats.


    You can also get the book directly from Amazon in digital, paperback, and hardback.

  • We’ve all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions.


    Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren’t looking at billion-dollar valuations; we’re not looking for an exit. Instead we have a few ideas — some innovative, some not — and we’re trying to determine which to pursue. Likely, you’re working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses.


    In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.


    From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

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